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Classic Graphic
Pink + teal / White tee reference
Concept example · Not actual merchandise
LOCAL BARS. GOOD COMPANY. CHUG NATION.
WEAR THE GOOD TIMES.
The spot down the street. A seat with your crew. Your usual, whatever it is. Chug Nation is for the good times you take with you.
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Brand review · Store preview
CHUG NATION / THE FIRST LOOK
THE
USUAL.
USUAL.
PINK + TEAL / CLASSIC DIRECTIONConcept example · Not actual merchandise
THE SHIRTS
A small lineup.
A lot of character.
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Halloween Graphic
Purple + orange / Black tee reference
Concept example · Not actual merchandise
JUG NATIONArtwork to come
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Jug Nation
The red-sticker design
Design preview
ONE BANNER. ONE BAR FAMILY.
Local bars.
Familiar faces.
The bartender remembers your name. Someone slides over to make room. You order the same thing you always do, and for a little while it feels like you never left.
Read the story Chase or no chase. With a familiar face.
THE PEOPLE MAKE THE NATION
WALL OF FAME.
Local bars and familiar faces. A little spotlight for the people who make the whole crew feel at home.
YOUR PEOPLE.
THEIR MOMENT.MEMBER PHOTO TO COME
THEIR MOMENT.MEMBER PHOTO TO COME
CHUGGER OF THE MONTH
The next familiar face.
A place for their name, their local spot, and the story that makes them part of the Nation.
PREVIEW · NO MEMBER SELECTED YET
Celebrating community, good company and looking out for each other. Never a contest for how much or how fast someone drinks.